Job postings are replete with buzzwords. What exactly does synergy mean? In a recent article in Fast Company, Stephanie Vozza points out the potential pitfalls of using jargon. She writes,
“While some of these words seem legitimate on the surface, they can also be ‘vacuous and superficial,’ says Michael Handford, professor of applied linguistics at Cardiff University in the United Kingdom. ‘If potentially suitable candidates do not apply because they do not understand or feel intimidated by the language in the [ad], that is clearly a loss to both the candidate and the organization,’ he says.”
The solution? Use clear, compelling language that will communicate to all candidates. Check out the article for specific tips to help you declutter your job posting.