Vice President for Enrollment Management & Marketing

Notre Dame of Maryland University (NDMU) ( is accepting applications for the position of Vice President for Enrollment Management & Marketing (VPEMM).  Reporting to the President, the Vice President for Enrollment Management & Marketing is the institution’s chief enrollment and marketing officer.  The VPEMM serves as the University’s strategy and implementation leader on all matters related to enrollment and has the responsibility for developing, leading and managing a comprehensive enrollment program that incorporates best practices in undergraduate, adult, transfer, and graduate recruitment, financial aid, and enrollment marketing. Additionally, the VPEMM provides leadership and oversight of NDMU’s Division III athletic program. This position interacts with administrators, board members, directors, and mid-level management staff to achieve enrollment management goals. Serving as a senior administrator dedicated to the mission of the Notre Dame of Maryland University, the VPEMM must maintain an institutional view of goals and priorities and advises the President in setting the overall direction for the University.

The successful candidate will have:

  • Bachelor’s degree; Master’s degree preferred.
  • Knowledge of key issues in higher education enrollment management and strategic marketing and trends.
  • Knowledge and experience with Enterprise Resource Planning (ERP) systems, (Ellucian Colleague preferred), Enrollment Marketing Platform (EMP) systems (Liaison preferred), budget oversight, and a high level of understanding of financial aid.
  • Minimum seven years’ professional work experience in higher education in an administrative or supervisory capacity with evidence of progressively increasing responsibility.
  • Significant experience in developing and implementing enrollment management activities, including traditional and non-traditional undergraduate, transfer and graduate admissions and recruitment, financial aid, and strategic marketing.

Notre Dame of Maryland University (NDMU) is a private, Catholic university established in 1895 with the mission to educate leaders to transform the world. NDMU offers a wide variety of full-time and part-time undergraduate, graduate, doctoral, and certificate programs. The University enrolls approximately 2,000 students and has Schools of Arts, Sciences and Business; Education; Nursing; and Pharmacy. Additionally, the University offers programs for adult students online and at several additional locations across the state. NDMU is six miles from downtown Baltimore and located on a beautiful 60-acre wooded campus in the northern Baltimore, Maryland residential neighborhood of Homeland.  U.S. News and World Report ranked NDMU in 2023 as tied for No. 54 in its Regional North category. NDMU was also ranked No. 18 in Top Performer of Social Mobility, the highest of any Maryland institution in this regional category, and No. 39 in Best Value Schools.

NDMU is being assisted by the partners of Hyatt-Fennell.  Submit nominations and application materials to Cheryl Hyatt at, please specify the search in the subject line.  Applications include a letter of interest, a current résumé/cv, and contact information for five professional references, in separate documents. Applications will be reviewed as they are received and must be submitted prior to May 15, 2024 to receive full consideration. All applications and nominations will be considered highly confidential.  Notre Dame of Maryland University is an EEO/AA employer.

Interested in this position?

Cheryl Hyatt


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