College years are some of the most formative of our lives. In college we develop independence, encounter concepts, and solidify relationships that will last the rest of our lives. Students are not looking exclusively for career training or academic rigor, but holistic formation and belonging. In The Chronicle of Higher Education, Angel Pérez suggests that hospitality is foundational and often overlooked.

Pérez writes, “As we strategize to recruit, yield, and retain students, we must ask ourselves: What if one of our most powerful tools is not new technology or a slick marketing campaign, but the human-centered practice of hospitality?”

Read the entire article here.